Sorel spring ‘19
Sorel’s Spring 2019 creative needed to communicate their brand promise of functionality and fashion while also embodying the feeling & energy of spring. The SP19 concept focuses on the All Day // All Night wear of their shoes while also capturing the fun feeling and colors of spring. My focus was on product photography, which need to live in a variety of print and digital formats both singularly and paired with editorial and lifestyle content.
Client: Sorel // Creative Director: Ryan Brandel // Art Directors Sophie Electra Walsh, Alison Livaditis // Designers: Sophie Electra Walsh, Alison Livaditis